Project Summary
TROUVER is my college capstone concept for empowering consumers while making society a better place.
TROUVER is a beauty e-commerce platform that enables consumers to purchase beauty products based on brand values and social beliefs.
Powered by our proprietary human rights algorithm, TROUVER accesses over 50 Human Rights awards, organizations, and certifications to provide transparency to the beauty industry.
*This project is a mock-up workshop.
Role
Brand Creator, Project Manager, Market Research, Art Direction
Responsibility
Market Research | Branding | Marketing Strategy | Art Direction
Results
Three Functions Platforms
Built a platform that is A Community, A Search Engine, and An E-Commerce Shop
Six Channels Marketing
Reach and cover the target customer with both traditional print and digital advertisements for different stages of marketing funnels
Complete Brand Handbook
Include branding, marketing research, marketing planning, financial reports, and product information for a start-up company.
Showcase
Interactive Website Mockup
Try to experience the platform yourself by scanning or clicking this QR code!
Digital Asset
Multi-format digital media that embraced a consistent brand image.
Advertising Film
Short films for advertising purposes that showcase the pain points of the current online shopping experience.
Print- Media Mockup
Visualization of traditional media advertising channels.
All-In-One Brand Handbook
106-page brand handbook that explains the concept of the brand as a start-up company.
Xiyu Jing 