Project Summary
Towa Studio is a local Asian-fusion-style photography studio in Las Vegas that provides a premium, star-like, memory-recording photo shoot experience with over 50 dress selections and comprehensive service, making Towa more than just a photo studio but a life-moment event host.
Since the start of the business, I collaborated with the studio owner on their brand awareness marketing strategy, website optimization, campaign creation, on-site assistant, and content creation.
Role
Marketing Strategy Consultant, Event Assistant, Creative Direction
Responsibility
Marketing Strategy, Project Management, Creative Direction, Content Creation, Set Assistant
Collaborator
Results
363.3K View
5K Engagement
6 Sessions
With collaboration over 20 influencers, models, makeup artists, and photographers.
Showcase
Creator and Catcher of the Best Moment
We helped capture the best moments of one’s lifetime and enhanced the experience by providing a smooth photo-taking process.
For me, as a set assistant, assisting is not just handing a water bottle or carrying things around. It means proactively observing one’s needs and taking action to fulfill them. Makeup touch-up, set build-up, food ordering, and even recording the behind-the-scenes process… all these little hands-on parts are important in creating the best moment of one’s life.
Project Management – Scheduling
Whether it is indoor or outdoor, a photoshoot event always requires good time management: lighting, setting, makeup and dressing, breaks and resets… they all need careful planning to maximize the use of space, time, budget, and members as limited resources.
For most of the campaigns, we completed sessions with at least 3 settings and customs within 5 hours.
Group Shot Project – Winter Holiday Campaign
This was a campaign that called the Gen-Z audience to create fun group memories during the winter holiday. This campaign also aimed to expand the studio’s portfolio beyond wedding and solo themes.
For this project, I was responsible for the marketing strategy concept, outreach to collaborators, task and time management, creative direction, and modeling.
Xiyu Jing 