Project Summary
Shibuyala was a Japanese lifestyle store chain with adorable decor located in Shanghai Plaza in Las Vegas’ Chinatown. It provided boutique Asian products across beauty, food, and home goods categories.
As a local market consultant, I managed a seasonal campaign to promote brand awareness among local Las Vegas customers, which aimed to increase visit traffic and reach a customer demographic beyond the Asian audience.
Also, as a content creator, I create content from the perspectives of a team member and a customer across different types of messages and information.
Role
Marketing Consultant, Content Creator
Responsibility
Marketing Strategy, Account Management, Content Creation
Collaborator
Shibuyala – Las Vegas
Results
+161% Account Reached
+233% Account Engaged
120 Shares
10k views, 700 interactions, 120 shares, with a seasonal campaign of six videos, all are organic results
Showcase
Marketing Proposal
After conducting a brand analysis, I identified different targets and purposes the brand can pursue in its marketing. I offered various strategies and suggestions for the store owner to choose their marketing direction.
IG Account Management
The store owner chose to increase sales by first attracting more store traffic. Here are some videos that encourage the visiting message.
See monthly recap here.
Xiyu Jing 