Project Summary
Phygital, the combination of physical reality and the digital world, will be where we live in the future.
This new shopping experience concept is designed to be the next decade’s trend, featuring an interactive art piece that immerses shoppers in Serge Lutens’ aesthetic world.
The plan has also responded to the fragrance marketing and social media trends in China and adapted to the habits of the travel retail market.
*This project is a mock-up workshop.
Role
Marketing, Interior Designer, Mobile App Designer
Responsibility
Market Research | Branding | Integrated Marketing Strategy | Pop-up Store Design | Mobile App Prototype Design | Art Direction
Collaborator
Serge Lutens (As Brand Concept)
Results
Four Interactive Touch Points
Multimedia designs that transform the concept into a complete sensational experience, leaving a strong impression on the participants
Culture Apative Marketing Plan
Precisely target the audience as a niche salon fragrance brand in a foreign country market
Three Functions Phone App Prototype
Integrated shopping, education, and AR photo filter functions with storytelling into a single app that builds community and brand loyalty.
Showcase
Video Moodboard
A video montage that captures Serge Lutens’ brand concept and style.
Brand Mobile App Prototype
Integrated functions that make the app more than just a shopping platform, but also increase brand loyalty through storytelling and interactive AR functions.
Xiyu Jing 