Project Summary
This podcast targets consumers who may be unaware of what they are putting on and in their bodies. Through awareness, it strives to educate on breast cancer and how the beauty industry could do better in addressing problems such as “pinkwashing” and potentially harmful chemicals linked to breast cancer.
The podcast introduces the audience to what breast cancer is, pinkwashing, and how the industry lacks restrictions on harmful ingredients and chemical processes.
It concludes with a call of action encouraging consumers to take leadership themselves within an industry that lacks accountability.
Role
Graphic Designer, Media Editor, Publisher
Responsibility
Video Editing, Graphic Design, Community Participant
Results
17-Min Conversational Podcast
A podcast that talks about the relationship between beauty product and breast cancer, made by who were the family members of cancer survivors
Breast Cancer Awareness Insight
Educational information from industry professional that increase the awareness of the community with practicl advice
Showcase
Podcast
A podcast that calling awareness not only to the beauty consumer, but also calling for industry leader to change the practices.
Tips: The best practice to avoid single chemical build up is to altertivly change your product types and brands for your daily routine.
Xiyu Jing 